Tekka Online Market
To discourage Singaporeans from overcrowding our wet markets during the Circuit Breaker period, we brought the wet market to their homes – via Facebook Live!
Mentored by live streaming shifu Max Kee of Lian Huat Seafood, seven garang merchants from one of Singapore’s oldest wet markets, Tekka Market, put their stalls on Facebook and made their live streaming debut! By simulating the wet market experience, we allowed customers to interact with wet market merchants and check out their fresh produce before buying, all without leaving their homes.
The Tekka Online Market Facebook page grew to over 16,000 followers in a week, and its first live stream was covered by all major English, Chinese and Malay newspapers and media outlets. But most importantly, many Tekka Market stalls (including those who didn’t take part in our first live stream) saw a growth in their business with the nation’s attention now on them!
Check it out at fb.com/tekkaonlinemarket and tekkaonlinemarket.sg
Mentored by live streaming shifu Max Kee of Lian Huat Seafood, seven garang merchants from one of Singapore’s oldest wet markets, Tekka Market, put their stalls on Facebook and made their live streaming debut! By simulating the wet market experience, we allowed customers to interact with wet market merchants and check out their fresh produce before buying, all without leaving their homes.
The Tekka Online Market Facebook page grew to over 16,000 followers in a week, and its first live stream was covered by all major English, Chinese and Malay newspapers and media outlets. But most importantly, many Tekka Market stalls (including those who didn’t take part in our first live stream) saw a growth in their business with the nation’s attention now on them!
Check it out at fb.com/tekkaonlinemarket and tekkaonlinemarket.sg
