Plan Like
A Woman
How can Great Eastern, the Life Company, show women that it truly understands their lives? Jump on the fempowerment bandwagon? Champion gender equality? Nah. We decided to play devil’s advocate. We posed the question – Women and men lead very different lives. Shouldn’t the way women plan for their lives be different too?
Playing on cliches about women, we shared unique insights about their lives through a series of tongue-in-cheek lines that ran both at MRT stations and on social. After grabbing their attention, we then directed women to a site where we explained how they can ‘plan like a woman’ - sg.gelife.co/planlikeawoman
Playing on cliches about women, we shared unique insights about their lives through a series of tongue-in-cheek lines that ran both at MRT stations and on social. After grabbing their attention, we then directed women to a site where we explained how they can ‘plan like a woman’ - sg.gelife.co/planlikeawoman
