Holiday Hot
The holiday glow is real. People instantly look hotter and more attractive when they're travelling. In fact, studies have shown travel photos in dating profiles get people up to 30% more likes. So, in tongue-in-cheek style, we encouraged people to take advantage of Scoot's network sale to get holiday hot.
Our initial concept 'Tinder Takeoff' involved hijacking people with the vainest mirror selfies on Tinder and sending them on a trip to one of Scoot's destinations so they can come back with an even hotter profile pic. However, we had a week to pull a video together, so had to resort to Photoshop instead.
Our initial concept 'Tinder Takeoff' involved hijacking people with the vainest mirror selfies on Tinder and sending them on a trip to one of Scoot's destinations so they can come back with an even hotter profile pic. However, we had a week to pull a video together, so had to resort to Photoshop instead.
Scoot fans sent in their mirror selfies to win free tics to get holiday hot. And well, we transformed their shots into smokin' vacay pics!
