Colonel Scootee
If Scoot sends humans on holiday, who would its brand mascot send first? Her fellow brand mascots!
Super Scootee urged a host of different brand mascots to travel and offered to cover them while they’re away by dressing up as them. Rejection came fast and furious. Eventually, only the good ol' Colonel said yes. Super Scootee stayed true to her promise and sent him on the trip of a lifetime!
Super Scootee urged a host of different brand mascots to travel and offered to cover them while they’re away by dressing up as them. Rejection came fast and furious. Eventually, only the good ol' Colonel said yes. Super Scootee stayed true to her promise and sent him on the trip of a lifetime!
Case Study Film
Main Film
We also created a whole bunch of videos of Super Scootee offering to cover different mascots. However, although these were cleared by an IP lawyer we hired for the project, fear of copyright infringement meant we only ran the KFC one.
Creative Circle Awards 2018
Best Use of Sponsorships & Partnerships (Bronze)
Best Use of Sponsorships & Partnerships (Bronze)